In this fashion feature I’m teaming up with an on- line clothing website to show you the key looks for Spring/ Summer 2013. Take ideas from their fabulous mood boards when putting together a look for Spring/summer 2013
Donnaida.com was started by Owner Donna Ida Thornton who spotted a gap in the market in 2006 when she opened the first of her three boutiques in London followed by a website which has recently gained an enormous following.
The boutiques stock a roll call of the latest and most sought after denim brands in sizes 23-34 including J Brand, Citizens of Humanity, Goldsign, Hudson, MiH Jeans and Current/Elliott plus new and emerging brands, launching Bleulab and Mother Denim. Donna Ida also stocks tops and accessories to complement jeans including Wildfox, Tucker, By Malene Birger, Simeon Farrar and Hanky Panky.
The website is intended to mirror the in-store experience with a Denim Clinic page where shoppers are invited to ‘Find your perfect jeans’ and videos demonstrating how to shop for different body shapes including Pear, Apple, Boyish, Petite, Curvy and Long Legs.
Donna is also a patron for the Jeans for Genes, the charity which aims to change the world for children with genetic disorders. In 2011 Donna recruited 130 friends and colleagues to run the Adidas 5k in September 2011 which raised over £50,000 for the charity.
I love Donna Ida’s magazine style edits of current season trends. The items may be in the luxury bracket price wise but I can guarantee you these are investment pieces which if taken good care of will last a life- time.
If I had to pick one item of clothing from Donna Ida’s Spring/Summer collection it would be this wonderful tie dye effect denim jacket by Muuba.
Donna Ida is a super site for fashion tips from the best stylists. If you even invest in one key piece per season and mix and match with the rest of your wardrobe, you can put together a complete new look.